Levi’s has alot of products that are not jeans that aren’t showcased enough.  Jeans will always be the first thing people think of when levi’s is brought up but they should try to promote their other products.  I noticed that they had a shoe line and thought they could start an ad campaign just focusing on some nice shoes.  They could show a pair of shoes from the middle of the shin down going through a night on the town, but just show flashes of the shoe walking, dancing and running without revealing the brand and let people wonder who makes the shoes for a little. Then finally reveal the levi’s logo on the shoe or just on the screen and say something like “more than just jeans”.  I think this would be a good way separate the shoes and expand the brand.